Dan Hill is the author of Emotionomics: Winning Hearts & Minds, Emotionomics: Leveraging Emotions for Business Success, and About Face: The Secrets of Emotionally Effective Advertising. Dan Hill is also the President of Sensory Logic, Inc., a revolutionary consulting and training firm that helps businesses to effectively engage emotions in marketing strategies.
The advent of psychological marketing techniques has given businesses a wealth of insight into winning customers. Although the ethical failings of corporate marketers have sometimes cast a pall over the potential of these methodologies, the paradigm reveals important factors in a customer’s motivation to buy. Dan Hill details the importance of emotions in business and advertising, and how you can use them to your advantage!