Find out how decision-making, loyalty, and other critical factors can be influenced or manipulated using brain science – and learn to spot neuromarketing techniques designed to influence your choices and drive purchases.
Marketing and Advertising
If leading neuroscientists claim that 95% of all thoughts, emotions, and learning occur subconsciously, then why does most marketing target the 5% of the mind that is rational and conscious? Roger Dooley introduces his latest book Brainfluence and presents new strategies for neuromarketing success.
Watch a short video celebrating our two year anniversary!
Dan Hill, the president of Sensory Logic, Inc. and the author of Emotionomics, details the role of emotions in business and marketing.
Dianne Crampton, Tigers Success Series founder and author of TIGERS Among Us, gives us a deeper look into organizational culture and what makes it thrive.
