Kim Greenhouse — Founder, The Rainmaking Company rainmaking.ch
For the past several years I have been closely watching the Dfinity Foundation — a Zurich based nonprofit and one of the largest blockchain and cryptography employers in the world — and its flagship creation, Internet Computer Protocol (ICP).
I have watched closely enough to have formed a preliminary observation about what it is, what it could become and what might be not only standing in its way at this time, but also potentially blocking its future delivery in all that it is visioned to be.
While the world has grown dramatically more complex, more conflicted and our digital infrastructure more vulnerable and outdated, one of the most significant developments of our time has been quietly unfolding.
Yet public attention still remains almost entirely fixed on ICP’s asset price — missing the far more important reality of what is actually being built.
Internet Computer Protocol (ICP) is a sovereign decentralized blockchain infrastructure being built to function as a kind of AI creativity engine — but what has caught my attention most is its stated ability to help secure and ensure that when companies with major infrastructure that impacts the masses — such as Amazon Web Services, Google Cloud or Microsoft Azure — go down, entire cities, hospitals, governments and businesses do not go down with them.
ICP will provide the same resilient infrastructure for all of us in time. In the meantime, centralized services are at the most extreme risk — impacting life around us in ways most people have not yet fully reckoned with.
How many years did banks and media pundits put down Bitcoin? How many bankers, money managers & finance leaders thought Bitcoin was unworthy of even being considered a form of monetary storage, a payment platform or an asset class?
Market prices often suffer synthetic manipulation from industrial forces that can move a price on a dime. High frequency trading, shorting, coordinated sell offs and other forms of financial market manipulation are well documented and widely practiced market mechanisms.
Steve Jobs falls ill and Apple stock drops 100 points. Operators who see ICP as a threat could use people like Sam Bankman Fried to do their destructive bidding — and the rest is history.
There is quite a bit of evidence to demonstrate that heavy operators in this very circle of contacts tried to destroy ICP when it was soaring.
If you cannot tell the difference between real value and industry manipulation designed to steer you away from breakthrough value, products, services, businesses & industries, you have an understanding problem. That understanding problem is precisely what this article addresses.
This is a critical distinction. There is a profound difference between focusing on a digital asset through the lens of competing market forces alone and recognizing the development of fundamental infrastructure that is useful now & being scaled for the future.
While I am not a developer & what I conceptually understand about what ICP could potentiate, I see it as one of the most important pieces of infrastructure in the entire blockchain world — and maybe beyond it if it is stewarded both in the digital creation space and in the communications space for the rest of the world.
On March 25, 2026, Dominic Williams, Founder and Chief Scientist of the Dfinity Foundation — the Zurich based foundation behind Internet Computer Protocol (ICP), a sovereign decentralized blockchain infrastructure designed to ensure the internet remains sovereign, secure and unstoppable — posted:
“AWS in Bahrain went down after drone hit. The ICP solution coming – apps and services hosted on ICP ‘cloud engines’ running over multiple AWS data centers will be immune.”
He is right. And yet most of the world has no idea what that means, why it matters or how to be part of it. This is the gap I want to talk about.
ICP’s technology is arriving at exactly the moment when the world needs it the most. While institutions, governments & companies are finally starting to wake up to this, its mainstream translation still has a vast gap.
In a world where centralized infrastructure is increasingly a security liability — and it is not just the internet that is centralized. Banking, energy power, water, food distribution and more are all operating on centralized systems vulnerable to attack. ICP’s integration is becoming not just a technology imperative but a global security necessity.
On March 5, 2026, drone strikes hit AWS data centers in the UAE and Bahrain. Iran and the US are in active conflict with cyber infrastructure increasingly in the crosshairs.
The vulnerability of centralized internet infrastructure has never been more visible or more urgent. ICP’s sovereign decentralized architecture is not just a future solution — it is a present necessity. Yet most of the world still doesn’t know it exists or understand what it really does.
I’ve been following Dominic’s work and ICP for several years. I’m not a developer or a coder. I’m not yet fully versed in how to use ICP.
The translation gap will close when I’m shown not only how to use it but its inner workings, how they operate and what are things to watch out for.
I am a Communications Steward, Strategist and Master Presenter who has spent over 40 years introducing breakthrough ventures and applications that are complex and disruptive into mainstream markets — not only through It’s Rainmaking Time! but through my business The Rainmaking Company at rainmaking.ch.
On March 18, 2026, Dominic tweeted that ICP cloud engines would run over AWS data centers. I replied asking what “over” meant. I’m an engaged, invested follower. If I needed clarification, imagine the rest of the world?
This is not a criticism. It is an observation about the single most important gap ICP faces right now.
In 2014 I interviewed early Bitcoin pioneers on my broadcast platform — 530 segments reaching leaders across 40 countries called It’s Rainmaking Time! — a podcast about breakthroughs, discoveries and new knowledge that interviewed leaders in just about every field.
I personally couldn’t figure out how to actually use Bitcoin until 2022. That eight-year gap between awareness and adoption lived entirely in how Bitcoin was — and wasn’t — translated to ordinary people.
The technology was & is real. The infrastructure was building. Yet the mainstream world had no bridge to it.
ICP is at that exact same inflection point today. The technology has never been more powerful or more relevant — AWS cooperation, Hedera partnership, cloud engine deployment.
And yet the token price just hit an all-time low. That disconnect between technological achievement and market perception is not a “market” problem. It is a communications problem.
Bitcoin’s delayed adoption wasn’t only about its newness. It was contaminated early by banking and government narratives that poisoned its trajectory for years and mass skepticism when it comes to digital money or a replacement for currency.
ICP is building something just as fundamental — sovereign, decentralized internet infrastructure. The forces that will resist it & obscure people using it & understanding it are already in motion.
Getting in front of that translation gap now, before those narratives take hold, is an imperative and in my view, urgent.
The market is fixated on ICP’s price but has missed its profound & imperative utility. The infrastructure focus is working — institutional & country adoption is proving this.
What remains is closing the mainstream gap. When more business leaders, pioneers, creatives, writers, podcast hosts, producers and regular people who value privacy & decentralization better understand and use ICP, market valuation will have no choice but to follow and it will.
Building a breakthrough venture is not the same as building any new business. Some pioneers think they are building a new kind of business when in fact they are ushering in an entirely different kind of industrial platform.
Building something new without understanding the global systemic transition that is underway will leave most entrepreneurs in a constant state of chaos and mismanagement.
Visionaries tend to isolate inside their creation. Being excited about their vision of a better future and the depth and multifaceted layers of their focus — which is what makes them visionary — is also what makes translation to the outside world more challenging.
If you have a venture of any kind that is important on a level that could change the nature of an understanding, a way of operating, a standard or an industry — you are invited to call upon me.
— Kim Greenhouse, Founder The Rainmaking Company rainmaking.ch
