Find out how decision-making, loyalty, and other critical factors can be influenced or manipulated using brain science – and learn to spot neuromarketing techniques designed to influence your choices and drive purchases.
Roger Dooley
If leading neuroscientists claim that 95% of all thoughts, emotions, and learning occur subconsciously, then why does most marketing target the 5% of the mind that is rational and conscious? Roger Dooley introduces his latest book Brainfluence and presents new strategies for neuromarketing success.
Businesses everywhere use neuromarketing to influence purchasing decisions. Roger Dooley introduces us to this fascinating field of brain science.
