If leading neuroscientists claim that 95% of all thoughts, emotions, and learning occur subconsciously, then why does most marketing target the 5% of the mind that is rational and conscious? Roger Dooley introduces his latest book Brainfluence and presents new strategies for neuromarketing success.
John Urwin was recruited into an assassination team so secret that its members were not allowed to know what it really was or who they were serving. Is he the real deal, or a character in an up-and-coming new film?
Bringing the Show to More People with iTunes & Mobile Devices iTunes represents a huge market of potential listeners. Approximately 40% of our audience downloads the show from our iTunes Store. Did you know that you can post your testimonials and comments about the show in an area called Customer Ratings underneath the podcasts? If […] Read more
What if every state, county, city, and municipality claiming to be broke was in fact running a billion or a trillion dollar budget surplus? Walter Burien discusses Comprehensive Annual Financial Reports (CAFRs) and presents his solution for retiring the income tax.
Celebrities draw attention to the bright side of being creative, but few people are willing to really talk about the other side: rejection, not fitting in, and politics which act as roadblocks to creativity. Emmy-nominated composer Joseph Curiale tells all in an enlightening conversation.
