If leading neuroscientists claim that 95% of all thoughts, emotions, and learning occur subconsciously, then why does most marketing target the 5% of the mind that is rational and conscious? Roger Dooley introduces his latest book Brainfluence and presents new strategies for neuromarketing success.
John Urwin was recruited into an assassination team so secret that its members were not allowed to know what it really was or who they were serving. Is he the real deal, or a character in an up-and-coming new film?
What if every state, county, city, and municipality claiming to be broke was in fact running a billion or a trillion dollar budget surplus? Walter Burien discusses Comprehensive Annual Financial Reports (CAFRs) and presents his solution for retiring the income tax.
Celebrities draw attention to the bright side of being creative, but few people are willing to really talk about the other side: rejection, not fitting in, and politics which act as roadblocks to creativity. Emmy-nominated composer Joseph Curiale tells all in an enlightening conversation.
George Swanson
Buildings in Europe and Asia have been known to last from 300 to 3,000 years. Why do American buildings last only 30? According to George Swanson, the problem is that our buildings are usually made of cheap, harmful, subsidized chemicals.
